Top 20 Tips For Journo Twits

Top 20 Take Away Tips for Tweeting Journos*

1) Think before you tweet - you can't delete an indiscrete tweet!
2) Think carefully about what your RTing & acknowledge if it's unsubstantiated
3) Be an active twit: tweet daily if you want your followers to stick.
4) Determine your Twitter identity
5) Be human; be honest; be open; be active
6) Don't lock your account if you want to use Twitter for reporting purposes - this fosters distrust
7) Twitter is a community, not a one-way conversation or broadcast channel- actively engage
8) Check if your employer has a social media policy
9) Be cautious when tweeting about your employer/workplace/colleagues
10) Be a judicious follower - don't be stingy but avoid following everyone as your list grows.
11) If you quote a tweet, attribute it
12) Expect your competitors to steal your leads if you Tweet about them
13) Don't tweet while angry or drunk
14) Avoid racist, sexist, bigoted & otherwise offensive tweets and never abuse a follower
15) Scrutinise crowd-sourced stories closely
16) Find people to follow & foster followers by pilfering the lists of other 'twits'.
17) Twitter is a 'time vampire' (via @anne_brand) - you don't need to keep track of all tweets - dip in & out through the day.
18) Prevent information overload by using an application such as Tweetdeck
19) Set up your Internet-enabled mobile device so you can live-tweet on the road.
20) Value add your tweets with links, Twitpic and other applications for audio & video

As journalists become space invaders in the Twittersphere they're asking what are the rules of engagement for professional reporters on the platform? I've interviewed 25 Australian, South African and US journalist-tweeters as part of a research project on the issues arising out of the mainstream media's engagement with the micro-bogging platform.

One major theme to emerge has been journalists' desire for a quick reference guide to help them optimise their Twitter experience without compromising their professional and ethical standards.

So, I asked participating journos for their tips on being successful 'twits' and combined with my own experience this list of helpful hints is what emerged.

*This tips list first appeared on the PBS website Mediashiftfor which I've written a series on journalists and Twitter based on my research. You can read How Journalists are using Twitter in Australia here, How Journalists Balance Work, Personal Lives on Twitter here and Rules of Engagement for Journalists on Twitter here