Facebook Ads Pulled

Illegal Facebook ads designed to win Liberal Party votes have been pulled and other political advertisements on the popular social networking site have now been properly authorised in the wake of j-scribe reports about the breaches.

The ads – which the Commonwealth Electoral Act requires to carry the name and address of the authorising person/s – could constitute a federal offence. This is a fact acknowledged by Phil Diak, spokesman for the Australian Electoral Commission, who told the Sydney Morning Herald "There is a penalty of 10 penalty units and, if a paid electoral advertisement on the internet is not authorised then that would appear to be something that is not in accord with the Commonwealth Electoral Act."

The Liberal Party seems to have adopted one of J-Scribe’s foreshadowed defences: the “We didn’t pay for the ads” defence. Liberal party spokesman Jim Bonner told the SMH the ads were unofficial and paid for by someone else. However, the Party may still be in breach if it is found to have authorised, permitted or caused the ads to be placed. Nevertheless, the pro-Howard Government ads have now disappeared altogether from Facebook.

The Greens, on the other hand, have taken appropriate action and re-written their Facebook ads to include proper authorisation.

The AEC says it will only take action over the breaches if a written complaint it received: mine is winging its way to the Commissioner as I type and I will await the investigation with interest.

Meantime, further questions need to be asked about political advertising on the Internet. I believe it’s time the AEC extended the blackout affecting the broadcast media, which takes effect the Wednesday night before polling day, to the Internet. Today, online editions of news publications are being bombarded with high rotation political ads which would thoroughly breach the Electoral Act if they appeared on TV or Radio. The Internet is just as influential as these traditional electronic mediums. Why is it still exempt form this law?