This is part 2 of a speech I gave to Media 140 Sydney on Nov 5th. Read part 1 here
Let’s look more closely @ Twitter. It’s the fastest growing communications platform in the world. Last week, The Guardian reported that it was expected to reach 25 million users by year’s end and one of the site’s prolific tweeters reported this week that Twitter management had revealed there were 45 million unique visitors to Twitter during June – coinciding with the Iran Uprising. These are the sorts of numbers which prompted one of the most popular tweeters, Stephen Fry, to ask recently: is Twitter the new fifth estate?
The Guardian also reported last week that a leaked document from within Twitter indicated the company hoped to hit a billion users by 2013…at which point they’d consider the platform to be ‘the pulse of the planet’. Even with the capacity for penetrative mobile phone-driven tweeting, chances are it will be, at best, the pulse of the technologically privileged in developed countries, but that’s nothing to be sniffed at by journalists or traditional media outlets.
In preparing for this presentation, I considered giving a talk based solely on my recent research into Twitter & journalism - the academic’s approach. But while organising this conference, engaging in online debates & participating in mainstream media interviews about this event, I became increasingly frustrated with the level of ignorance & poor research that accompanied cynical journalists’ lines of questioning. I was asked more than once: “How could you possibly have a meaningful exchange in 140 characters on Twitter?” And I’d politely answer: It’s not limited to 140 characters…each tweet is measured that way, but just like a real conversation, it can go back and forth with multiple questions and answers of that length.
I lost count of the number of times this statement masquerading as a question was put to me: “Isn’t Twitter just a platform for narcissism & banality?” No, it’s certainly not.
And if one more journalist says to me “But Twitter isn’t journalism!” I may be tempted to stab myself in the eye with a fork. It'd be less painful. Let’s get this straight at the outset: of course it’s not journalism…it’s a publication platform, but a journalist who tweets live from the scene of an event is surely doing journalism…and one who finds & interviews a source using Twitter, or crowd-sources case studies via the medium, is certainly reporting. And what is it with the “You can’t say anything meaningful in 140 characters” line?
Isn’t writing a headline – usually much shorter than 140 characters – a powerful journalistic act? Is Haiku, poetry? If 17 syllables can be poetic, why can’t 140 characters be journalistic? Twitter could be journalism’s Haiku
And remember, a world religion was built on this sentence: “In the beginning God created the heavens and the earth.” That’s how the Bible, the best selling book of all time, begins…powerfully, succinctly, in 55 characters. Yes, God would make an excellent tweeter.
But – to come directly to the question posed by this panel’s theme – no, Twitter is not journalism’s saviour. But neither is it journalism’s Satan. However, the language used to bag Twitter by some resistors & detractors is almost apocalyptic. The subtext is: the interweb is evil!
The (otherwise) brilliant Sydney Morning Herald Chief Correspondent, Paul McGeough, whose work I admire immensely, pursued this line at an ANU conference on war & new media at which we both spoke last month. He told the audience – physical and online: “Remember all the talk of how the internet would democratise news & information…I don’t buy it. The reverse is true. It’s a tool for ignorance, for robbing society of valuable pillars of democracy…”
He went on to say that while he’d opened a Twitter account, he hadn’t uttered a single tweet…he felt he couldn’t say anything of value in 140 characters. And, tellingly, he said he didn’t need Twitter because he had ample platforms…radio, TV, newsprint…the Herald’s website. That was a point which resonated with those following the conference on Twitter…their platform didn’t matter. Why should the only valid platforms be the ones controlled by journalists, they asked? But Paul did confess he was an “Old Fart”. I was keen to extend the conversation and invited Paul to speak on this panel…unfortunately, though, he is on assignment…but he wishes us well in these debates. Maybe he’ll watch the coverage unfold on Twitter?
Despite my disagreement with Paul’s views about Twitter, he had at least made an effort to open an account, and acknowledged the value in journalists' monitoring what goes on in the space. Many of the journalists who’ve interviewed me about Twitter & journalism seem to feel entitled to draw conclusions based on the most random and shallow research…and the biggest detractors admit they’ve never used Twitter. To me, that’s not good journalism. And it’s certainly not good research.
So, yes, I’m a fan of what Twitter offers, but I don’t suggest it will displace traditional media…nor is it a replacement for long-form investigative reporting or features – rather, it’s an adjunct to it; it can be an enhancement and it has the potential to amplify such work through mass-distribution to new audiences.
After surveying 25 tweeting journalists this year, and devoting many hours to active research as a tweeter, I concluded that it is one of the new essential tools in a journo’s kitbag: as a platform to aid research; report breaking the news; distribute stories & engage with audiences. To some, Twitter is like a favourite journos’ watering hole – a ‘public’ pub-debriefing zone. To others’, it’s a public notepad - which exposes the practices & processes of journalism to audiences, enhancing the craft’s transparency - and a live contact book rolled into one. I therefore believe journalists need to be space-invaders in the Twittersphere.
As one of my interviewees said “Journos need to be everywhere where info is being traded and news and ideas are being exchanged” (@jonancer)
Journalism is a conversation and, believe it or not (crusty curmudgeons in the back row) intelligent informed conversation IS happening on Twitter – between journalists; between journalists; experts & sources; between journalists and their audiences. While using Twitter to circumvent spin & identify angles & contacts outside the pack – or at least in contest with the press release - Journalists are making profitable connections with people they may otherwise never have encountered – across cultural barriers & national borders. They’re broadening their horizons….140 characters at a time.
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